KRISTIAN von HORNSLETH
Kristian von Hornsleth, born 1963, lives and works in Copenhagen. He is known for creating art about branding and identity and his paintings with his name writing across the middle is in over 500 homes in Denmark and around the world. His Africa project, in which all inhabitants in a small village changed all their names int to Hornsleth in exchange for pigs, made headlines all over the world and the village has even been visited by Prince Charles of England. Hornsleths weapon stock market work called The Hornsleth Arms Investment Project, focuses on human relations to cruelty and evil, that exist in every part of the accepted capitalism. Furthermore Hornsleth is known for his many brandings of consumer items on everything from Lamborghinis to porno films and in every sense the question of whether publicity is more important than the product itself.
There is no product, there is only marketing
Kristian von Hornsleth